1 Peter 4:8 HSCB
8 Above all, maintain an intense love for each other, since love covers a multitude of sins
February - the month we celebrate 'love'. I must admit Valentines Day is one of my favorites. I realize that statement may offend some Christian 'sensibilities' but please hear me out. Of course, Christmas and Easter are the special ones. They tell the story of our Lord and celebrate our faith. Like Christmas and Easter, the marketing community appeals to us on Valentines Day, promoting their products, with the hope that we purchase them for those we love.
In elementary school children have their parties. They create valentine boxes, and trade valentines. For adults, Valentines Day is a day celebrating Eros' love - the romantic kind of love. We buy cards, and give chocolates, flowers, jewelry and other tokens of love to those who have captured our heart. It is the holiday in which we share and show our love.
The objective of any business is to make a profit by sharing the quality and value of their product. They believe in their products and make it a priority to let others know how great they are - why we can't live without them. Isn't our 'product' far more valuable? It may seem uncomfortable to liken our faith to a commodity to be 'sold'. But isn't our objective more important than simply making a profit? Our objective is to see souls saved through faith in Jesus Christ. It is something we truly cannot live without.
Shouldn't we proudly proclaim the message of the gospel? What if those of us who claim the name of Jesus Christ promoted His message as well as the commercial community promoted their products? Companies invest millions of dollars for 30 seconds of commercial time during a single football game. What if we all spent a just a few more minutes of our time each day sharing the gospel message?
John 15:13 HCSB
No one has greater love than this, that someone would lay down his life for his friends.
The message of the Cross is the greatest message of love ever told.